Category Archives: Floorcloths

L O V E 2.u. my artist collegues + bloggers * Callahan McDonough. Day.15.Blogathon

To my dear friend and art colleague Ruth Schowalter. You are one of a kind, a  sweetheart, passionate blogger, artist, life adventurer. Lucky to have you in my life and in our community.

 I am so glad you are who you are dearest Ruth, not brief and yet so very eloquent. Thank you so much for ‘sparking’ me forward to March with you and all the artists who joined in C4 ATL blogathon. Great experience. While I doubt I’d ever blog daily I do think I may now blog weekly, which is a discipline I’ve wanted to develop for a long while.
I have indeed had a sense of connection with each one of you and only wish I had the time and energy to go around to each blog and comment. The times I did have to do so made me feel stimulated, intrigued aware of what neat artists there are in our community. I was struck each day by the variety of approaches/solutions each artist came up with and how each was just right in its own way.
I do have a renewed interested in blogging and realize that when there are artists and individuals who actually read some of my blogs I feel more connected to them and my work as well.
A mega big THANKS to C4 Atlanta, I have joined your ranks as a member (also thanks to ms.Ruth) and am very impressed by all you are contributing to our art community.
Being a child of the 60’s I do believe in Love being the most potent, the real-est real Force in the Universe. I wish you each a lifetime of receiving and giving Love.  I pray for us and our planet PEACE.

Down the yellow brick road – day 10




C4 Atlanta blogathon Day 10

Today’s prompt is all about risks, the ones I might take, the ones I’ve taken, the ones that worked, and ones that did not.

I’ve been pretty lucky; took risks and lept into the unknown, even when it was unclear if  it would ‘work out’ . However things went, the results were more opportunities, some hard knocks and more to learn. And  leap again.  About 30 years ago I started a floorcloth business, Ruby Slippers Studio, to address ‘making a living’, ‘making consistent money’ from a craft that embodied my sensibility as an artist but is a ‘decorative’ and ‘utilitarian’ product.  I have indeed made many sales and commissions, but not enough to have a steady stream of income. So yes, it has worked out, in that I have developed my designs and craft and have some results, but no, it has not work out to garner that magical artists’ steady stream of income. I am a very entrepreneurial person, so perhaps the next risk  should be to market them even more agressively.

Taking a risk is like being Dorothy in the Wizard of Oz. You just need something to stir you up (like a tornado), a bit of  power (like smashing the Wicked Witch & suddenly being the owner of a pair of Ruby Slippers). Then you need a community, some magic( like all the folks in Oz, even the Wizard, OR like an art community hmmm like C4 ATL perhaps)?  Finally you need companions for the journey who will help you remember your heart, your brains and your courage, and yes the guardian, (which is what ToTo means in Sanskrit).

 The way I see it, we are all on the yellow brick road and to be on the yellow brick road, to take a step, move forward is bravely, boldly taking a risk.

C4 community: ideas you have for marketing are most welcomed.  Lovely to be on and adventure with fellow artists of heart, courage, and intelligence.