Down the yellow brick road – day 10




C4 Atlanta blogathon Day 10

Today’s prompt is all about risks, the ones I might take, the ones I’ve taken, the ones that worked, and ones that did not.

I’ve been pretty lucky; took risks and lept into the unknown, even when it was unclear if  it would ‘work out’ . However things went, the results were more opportunities, some hard knocks and more to learn. And  leap again.  About 30 years ago I started a floorcloth business, Ruby Slippers Studio, to address ‘making a living’, ‘making consistent money’ from a craft that embodied my sensibility as an artist but is a ‘decorative’ and ‘utilitarian’ product.  I have indeed made many sales and commissions, but not enough to have a steady stream of income. So yes, it has worked out, in that I have developed my designs and craft and have some results, but no, it has not work out to garner that magical artists’ steady stream of income. I am a very entrepreneurial person, so perhaps the next risk  should be to market them even more agressively.

Taking a risk is like being Dorothy in the Wizard of Oz. You just need something to stir you up (like a tornado), a bit of  power (like smashing the Wicked Witch & suddenly being the owner of a pair of Ruby Slippers). Then you need a community, some magic( like all the folks in Oz, even the Wizard, OR like an art community hmmm like C4 ATL perhaps)?  Finally you need companions for the journey who will help you remember your heart, your brains and your courage, and yes the guardian, (which is what ToTo means in Sanskrit).

 The way I see it, we are all on the yellow brick road and to be on the yellow brick road, to take a step, move forward is bravely, boldly taking a risk.

C4 community: ideas you have for marketing are most welcomed.  Lovely to be on and adventure with fellow artists of heart, courage, and intelligence.




  1. Jessyca Holland March 10, 2014 at 9:10 pm #

    I like the Yellow Brick Road analogy. A good team has heart, brains and courage. I like that.

    • Callahan March 11, 2014 at 7:30 am #

      thanks Jessyca. Really been great to do this blogathon. Spot on for me and amping up to next level. aka: Ignite.

  2. Hallelujah Truth March 10, 2014 at 11:57 pm #

    Callahan! Wowza! I am getting ready for bed and I read your post about being entrepreneurial and see your ruby slippers…and I just think you are one powerful, creative woman. You know things, really important things!!! I am so glad I am one of your friends on the yellow brick road.

    • Callahan March 11, 2014 at 7:31 am #

      Thanks Kim, great tip will google it and check it out.

    • Callahan March 11, 2014 at 7:33 am #

      Ruth clearly we are meant to be on this yellow brick road together. Sync up in so many ways. So value you, the way you see and do in art and life. Peace.

  3. Kim S March 11, 2014 at 12:02 am #

    I couldn’t agree more, esp on the power, and support, of community. I just watched a Creative Live webinar (Ann Rea- Making Art Making Money) today that you might also like, she uses the same reference to the Yellow Brick Road and has some great advice. It continues tomorrow too. Wouldnt it be nice to be able to make a living from doing something we love that others’ appreciate too!!

    • Callahan March 11, 2014 at 7:37 am #

      great tip Kim, will check it out. thanks.